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About PlaceMakers

PlaceMakers is the trading name of Fletcher Distribution Limited, the retail trading arm of Fletcher Building Limited in New Zealand.

PlaceMakers is New Zealand's leading and largest supplier of building materials and hardware. We're 100% committed to our customers. We employ over 2,100 people and assist over 300,000 customers.

We have 62 stores, from Kaitaia to Invercargill. We sell over 74,000 product lines from concrete to paint and plasterboard. We manufacture frames and trusses from 8 manufacturing plants nationwide.


The PlaceMakers Joint Venture franchise programme enables highly exceptional individuals to go into business with New Zealand's largest building materials manufacturer and distributor, Fletcher Building. It's a well-established business model, and it requires people with proven business skills.

Think you've got the energy, commitment, ambition and leadership skills to operate a PlaceMakers store? Call us direct to find out!

The current PlaceMakers operating structure developed following the 1988 merger between Fletcher Merchants and Winstone Trading Limited (that included Odlins and Zip Trading).


In 1910 James Fletcher established a joinery factory and began Fletchers long association with the timber industry. Over 70 years, Fletchers became one of the largest timber merchants. In 1958, Fletchers expanded into building materials merchandising by purchasing a number of companies including McCallum and Co Limited, HC Kitchen Limited, Felvins Limited, Ellis and Burnand Limited and several branches of John Burns Limited.

Fletcher Merchants, as it became, introduced the hardware supermarket / one stop shop concept into building materials merchandising in New Zealand and in 1981 they adopted a new trading brand - PlaceMakers.


The Winstone name goes back as far as 1864 and over time grew a reputation supplying an extensive range of materials to the building and construction markets. Winstone Trading Limited was formed in 1984 and over five years grew to provide national coverage by purchasing a number of smaller businesses including Odlins and Dudding Brothers.

The merger of Fletcher Merchants Limited and Winstone Trading Limited in 1988 produced the largest and only nationwide building materials chain in New Zealand. 

National Office 

PlaceMakers National Office provides expert leadership and advice to our branches and employees throughout New Zealand. Just over 120 people work in a variety of roles at National Office. 

The roles include: 

  • Business Systems
  • Finance
  • Health & Safety
  • Human Resources
  • Merchandising and Marketing
  • Office Administration
  • Operations
  • Sales

PlaceMakers National Office is located at:

810 Great South Road, Penrose, Auckland City, 1741, New Zealand. 

Private Bag 14942, Panmure, Auckland, New Zealand

National Office Phone number (09) 525 9000

PlaceMakers CEO Bruce McEwen

Bruce McEwen

Chief Executive - Distribution

Shane Cornelius

Shane Cornelius

General Manager, Operations

PlaceMakers General Manager Merchandise Ruth Brash

Ruth Brash

General Manager, Merchandise

PlaceMakers CFO Distribution Kris Gerken

Kris Gerken

CFO, Distribution 

PlaceMakers General Manager Marketing Sharon Lyndon

Sharon Lyndon

General Manager, Marketing

Karen Lusis

Karen Lusis

General Manager, IT - Distribution & Concrete

PlaceMakers General Manager Manufacturing and Estimating Mark Buckenham

Mark Buckenham

General Manager, Manufacturing & Estimating 

PlaceMakers General Manager Digital and Transformation Ritesh Patel

Ritesh Patel

General Manager, Digital & Transformation


Grant Morrison

General Manager, Sales & Customer

Helen Ottaway

Helen Ottaway

General Manager, People & Performance